Today DVLUP celebrated another #MakeAnAppDevHappyDay. If you’re not familiar with the monthly event take a quick look at WPCentral’s article on the twitter event. The basic jist is that DVLUP encourages Indie Windows Phone developers to tweet about their apps, DVLUP will then re-tweet with the goal of encouraging users to try new apps and give them reviews.
This got me thinking, how much is a positive app review worth? I decided to crunch some numbers to see how much value DVLUP assigns to a review. These numbers are based on the XP awarded from the DVLUP Windows Phone App Quality challenges, and the cost of a $25 Amazon gift card in DVLUP XP ($25 dollar gift card for 500XP).
|Challenge||XP||Total XP||Dollar Amt.||Total $||$/Review||Total $/Review|
|25 4+ Stars||100||100||$5||$5||$0.20||$0.20|
|50 4+ Stars||200||300||$10||$15||$0.20||$0.30|
|100 4+ Stars||500||800||$25||$40||$0.25||$0.40|
|250 4+ Stars||1500||2300||$75||$115||$0.30||$0.46|
|500 4+ Stars||2500||4800||$125||$240||$0.25||$0.48|
|1000 4+ Stars||5000||9800||$250||$490||$0.25||$0.49|
|2500 4+ Stars||15000||24800||$750||$1,240||$0.30||$0.50|
Pretty amazing that with one good app you can potentially earn over $1,200 in a FREE rewards program. By the way if Amazon gift cards don’t interest you you could also use the 24,800 XP to get 2 XBox Ones, 2.5 Lumia 2520 tablets, or 3-4 of any of the Lumia ‘Hero’ phones. Pretty good deal.
So what does this mean for developers? That user reviews are worth A LOT. You should definitely take the time to add a prompt for reviews to all of your apps. DVLUP will even give you 100XP if you add a rate reminder following their criteria.
And what does this mean if you are a smartphone user? Well I would ask that you remember that a developer (or team of devs) spent days, weeks, maybe even months building all the apps on your phone. Think of the apps that you love, the ones you use almost every day and even the silly ones that make inappropriate noises or goofy pictures that bring a smile to your face. Please take the time to review those apps on the marketplace, it’ll only take a few moments of your time, but it will mean a lot to the developer who built it for you.