All posts for the month October, 2014

Yesterday I had a great time recording a podcast episode with Jason Young and Carl Schweitzer of the MS Dev Show. Simon Jackson and I talked with them about AdRotator and AdDuplex and how you can better advertise and monetize your apps. The show is now available here: And if you haven’t already please rate their show on iTunes!


During the show I mentioned the offer the AdDuplex Developer Advocates have for new users of AdDuplex. I still have the offer available for the next few weeks, just reach out to me on twitter @robwirving or email me at rob.irving [at] catchyagency [dot] com to get a 90% ad exchange ratio for the first six months. This offer is only available to new users of AdDuplex.

I also mentioned that I have some AdDuplex $50 vouchers available. If you’d like to get one just tweet out a link to the episode of the MS Dev Show podcast and cc me on twitter.

Earlier this week AdDuplex and Catchy Agency teamed up to launch a new AdDuplex Developer Advocate program, and I’m thrilled to announce that I was selected to be the developer advocate for the US East Coast region.

I’ll be posting instructional and informative content about AdDuplex here on my blog, and I’ll be attending regional user groups and conferences to assist the developer community with AdDuplex adoption and implementation.


I’m joined by two fellow veteran Windows Phone developers:

We’re also being led by the magnificent Rich Dunbar. Rich started the Nokia Developer Ambassador program and is now a Developer Outreach Manager for Catchy Agency.

What is AdDuplex?

AdDuplex is a cross-promotion network specifically targeted at Windows 8 and Windows Phone apps and games. It empowers developers to promote apps for free by helping each other.

Simply put you place an ad control in your app, and it will display ads for other Windows/Phone apps in the AdDuplex network. At the same time other apps will be displaying ads for your app. You can combine this with traditional advertising like PubCenter or AdMob.

Special Offer!

To get started I have a special offer for any Windows developers who are new to AdDuplex. Just reach out to me on twitter or send an email to rob.irving [at] catchyagency [dot] com to get the code before creating your account with AdDuplex. And if you have any questions about AdDuplex or how to implement it in your app, please reach out. I’m here to help you be more successful with your apps.

Already have an app using AdDuplex?

Please share your app with me if you’re already having success using AdDuplex. There may be promotional oppurtunies for you in the future or other giveaways.

Full press release from Catch Agency here:

I recently attended a MMADNJ user group session by Nick Landry covering App Studio. Nick created a new app using the App Studio tools and published it by the end of his talk. I followed along creating my own app, Destiny Hub, which was published the day after the user group session.

App Studio gives you the options to add Pubcenter ads to your App Studio creation, but I wanted to have AdDuplex ads as well. Having AdDuplex ads in my app will allow me to advertise my app and get more users for Destiny Hub. So today I’m going to go over the process I went through to add the AdDuplex controls to an App Studio Windows 8.1 and Windows Phone 8.1 app.

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