I’ve been using AdDuplex to promote Car Dash for awhile now. I’ve always been pleased with my results from AdDuplex campaigns but today I wanted to see if I can improve my conversions with some A/B testing. I’m going to setup the A/B testing today and come back with the results in a few weeks.
AdDuplex just made a major change to it’s Cross Promotion Ad Network: The introduction of Interstial Ads. As part of this change AdDuplex had to switch from using a single AppId to a AppKey and Ad unit ID combination. The updated SDK is backwards compatible, but I wanted to quickly go over updating an existing app to use the new properties.
A while ago I wrote a post on adding AdDuplex ads to your App Studio App. In that post I added AdDuplex as a fallback option should the PubCenter ad control fail to display an ad. At the end of the post I noted that AdRotator would be a better option for supporting multiple ad providers, but at that time AdRotator did not support Universal Windows Apps. Since then I joined Simon Jackson and worked on adding Universal App support for AdRotator, time for a new tutorial post!
A few weeks ago Microsoft announced Windows Ad Mediation. Their own solution to the problem that the Open Source AdRotator project has helped app developers with since the early Windows Phone 7 days. Since both AdRotator and Windows Ad Mediation are trying to fix the same problem I wanted to look at the different scenarios for Windows and Windows Phone app developers and see which solution made sense for you.
A few weeks ago I had the pleasure of recording a podcast episode with Carl Franklin and Richard Campbell of .NET Rocks! Simon Jackson and I talked with them about App Monetization, AdRotator and AdDuplex. The show is now available here: http://www.dotnetrocks.com/default.aspx?showNum=1063
It was a real honor to be a guest on .NET Rocks! which has got to be one of the longest running podcasts in history. Earlier this summer they recorded their 1000th episode; so to be a part of the show is thrilling.
During the show I mentioned the offer the AdDuplex Developer Advocates have for new users of AdDuplex. I still have the offer available for a few more weeks, just reach out to me on twitter @robwirving or email me at rob.irving [at] catchyagency [dot] com to get a 90% ad exchange ratio for the first six months. This offer is only available to new users of AdDuplex.
Yesterday I had a great time recording a podcast episode with Jason Young and Carl Schweitzer of the MS Dev Show. Simon Jackson and I talked with them about AdRotator and AdDuplex and how you can better advertise and monetize your apps. The show is now available here: http://msdevshow.com/2014/10/getting-rich-with-ads-with-robert-irving-and-simon-jackson/. And if you haven’t already please rate their show on iTunes!
During the show I mentioned the offer the AdDuplex Developer Advocates have for new users of AdDuplex. I still have the offer available for the next few weeks, just reach out to me on twitter @robwirving or email me at rob.irving [at] catchyagency [dot] com to get a 90% ad exchange ratio for the first six months. This offer is only available to new users of AdDuplex.
I also mentioned that I have some AdDuplex $50 vouchers available. If you’d like to get one just tweet out a link to the episode of the MS Dev Show podcast and cc me on twitter.
Earlier this week AdDuplex and Catchy Agency teamed up to launch a new AdDuplex Developer Advocate program, and I’m thrilled to announce that I was selected to be the developer advocate for the US East Coast region.
I’ll be posting instructional and informative content about AdDuplex here on my blog, and I’ll be attending regional user groups and conferences to assist the developer community with AdDuplex adoption and implementation.
I’m joined by two fellow veteran Windows Phone developers:
- Robert Shurbet is handling the West Coast region. He developed the popular #Hashtastic app for Windows Phone and you can find him on twitter @TheCheekyTaurus or at his site: www.cheekytaurus.com
- Matt Lacey is in the UK, and he runs the Windows Apps London User Group there. You can find him on twitter @MrLacey or at his blog: blog.mrlacey.co.uk/
We’re also being led by the magnificent Rich Dunbar. Rich started the Nokia Developer Ambassador program and is now a Developer Outreach Manager for Catchy Agency.
What is AdDuplex?
AdDuplex is a cross-promotion network specifically targeted at Windows 8 and Windows Phone apps and games. It empowers developers to promote apps for free by helping each other.
Simply put you place an ad control in your app, and it will display ads for other Windows/Phone apps in the AdDuplex network. At the same time other apps will be displaying ads for your app. You can combine this with traditional advertising like PubCenter or AdMob.
To get started I have a special offer for any Windows developers who are new to AdDuplex. Just reach out to me on twitter or send an email to rob.irving [at] catchyagency [dot] com to get the code before creating your account with AdDuplex. And if you have any questions about AdDuplex or how to implement it in your app, please reach out. I’m here to help you be more successful with your apps.
Already have an app using AdDuplex?
Please share your app with me if you’re already having success using AdDuplex. There may be promotional oppurtunies for you in the future or other giveaways.
Full press release from Catch Agency here: http://catchyagency.com/announcing-adduplex-developer-advocates/.
I recently attended a MMADNJ user group session by Nick Landry covering App Studio. Nick created a new app using the App Studio tools and published it by the end of his talk. I followed along creating my own app, Destiny Hub, which was published the day after the user group session.
App Studio gives you the options to add Pubcenter ads to your App Studio creation, but I wanted to have AdDuplex ads as well. Having AdDuplex ads in my app will allow me to advertise my app and get more users for Destiny Hub. So today I’m going to go over the process I went through to add the AdDuplex controls to an App Studio Windows 8.1 and Windows Phone 8.1 app.