A while ago I wrote a post on adding AdDuplex ads to your App Studio App. In that post I added AdDuplex as a fallback option should the PubCenter ad control fail to display an ad. At the end of the post I noted that AdRotator would be a better option for supporting multiple ad providers, but at that time AdRotator did not support Universal Windows Apps. Since then I joined Simon Jackson and worked on adding Universal App support for AdRotator, time for a new tutorial post!
A few weeks ago Microsoft announced Windows Ad Mediation. Their own solution to the problem that the Open Source AdRotator project has helped app developers with since the early Windows Phone 7 days. Since both AdRotator and Windows Ad Mediation are trying to fix the same problem I wanted to look at the different scenarios for Windows and Windows Phone app developers and see which solution made sense for you.